When you upload artwork to Printumo, you are asked to crop it before it can be printed. This step makes sure your artwork fits the print size you or your customer chooses.
What is an aspect ratio?
An aspect ratio is the relationship between the width and height of an image. For example, a 1:1 aspect ratio is a perfect square, while a 3:2 aspect ratio is a rectangle where the width is 1.5 times the height.
Different print sizes share the same aspect ratio. A 12×8 inch print and a 30×20 inch print are both 3:2. One is just larger than the other. This means that once you crop your artwork to a 3:2 ratio, it fits all 3:2 sizes perfectly.
Why cropping is necessary
Your uploaded artwork might not match every print size we offer. Without cropping, we would have to either:
Stretch the image to fill the frame, which distorts your artwork.
Add blank borders around the edges, which looks unfinished.
Cut off parts of the image automatically, which might remove important details.
By cropping your artwork yourself, you stay in control. You decide exactly which part of the image is shown in the final print.
Canvas vs. fine art paper formats
Printumo offers two main product types (canvas prints and fine art paper prints), and each comes with its own set of available aspect ratios and sizes.
Canvas has 7 aspect ratios to choose from:
Aspect ratio | Description | Example sizes |
1:1 | Square | 8×8″, 20×20″, 40×40″ |
5:4 | Near-square rectangle | 10×8″, 25×20″, 40×32″ |
4:3 | Classic photo format | 16×12″, 24×18″, 40×30″ |
7:5 | Slightly wider | 21×15″, 35×25″, 56×40″ |
3:2 | Standard photo ratio | 12×8″, 30×20″, 48×32″ |
16:9 | Widescreen / panoramic | 32×18″, 48×27″, 64×36″ |
2:1 | Ultra-wide panoramic | 20×10″, 40×20″, 60×30″ |
Fine art paper currently supports fewer aspect ratios, including:
1:1: Square (e.g. 40×40 cm, 70×70 cm)
2:3: Standard photo format (8×12″, 24×36″)
3:4: Classic format (e.g. 30×40 cm)
4:5: Near-square (e.g. 40×50 cm)
5:7: Taller rectangle (e.g. 50×70 cm, 100×140 cm)
7:10: Slightly wider than 5:7 (70×100 cm)
A-series: Standard paper sizes (A6 through A1)
Canvas offers more aspect ratios because it supports wider panoramic formats (like 16:9 and 2:1) that are popular for landscape photography and wide artwork.
How the cropping tool works
Upload your artwork on the product creation page.
Printumo measures the shape of your file and matches it to the nearest shape we print. You do not pick the shape yourself.
Position the crop box over your artwork. Move and resize it until you are happy with the framing.
On canvas you crop once. On fine art paper you crop once for each shape in the matched group, so you see a few crop screens in a row. A line above the button tells you which one you are on.
Save the crop. Your artwork is now ready for every print size of that shape, and the size list shows those sizes only.
On fine art paper, each crop screen saves its own crop for its own shape. When a print is ordered, we always use the crop that matches the size that was ordered. The screens run from the shape closest to your file to the one furthest from it, so the last screen usually looks the most cropped. It does not replace the earlier crops.
If your file already has one of our shapes, for example a 2:3 painting, leave the 2:3 crop box over the whole picture. Go through the remaining screens, then tick only the 2:3 sizes (8×12″ and 24×36″). Those prints show your full artwork.
Why can't I see the size I want?
The size list only shows sizes that have the same shape as your file. Sizes of another shape never appear on that product, even though they are on our website and we print them.
For example, a canvas made from a 5:4 file offers sizes up to 150×120 cm. It never offers 165×90 cm (64×36″), because that size is 16:9, a much wider shape.
To sell a size of another shape:
Crop or extend your artwork to the new shape in your own editing program. For 165×90 cm canvas, make the file 16:9: 16 units wide for every 9 units high.
Create a new product and upload that version.
Printumo matches the file to the new shape, and the size list shows every size of that shape.
The file needs to be close to the new shape, because Printumo always picks the shape nearest to your file. Uploading a new file to an existing product keeps that product's original shape, so start a new product instead.
Artwork with a border designed into the file
Some sellers build a white margin into the artwork itself, so the motif sits inside a border. Printumo keeps one artwork file per product, and every size on that product is made from that one file. There is no way to attach a second file for a second size.
That is fine as long as the sizes share the same shape. The whole picture, border included, is scaled to the size that was ordered, so the border keeps the same proportion. A 6.4 cm border on a 100×140 cm print becomes a 3.2 cm border on a 50×70 cm print. It is the same design at half the scale.
It is a problem when a size has a different shape. The crop removes the difference from one pair of edges only, so the border comes out wider on two sides than on the other two. Here is a real 5:7 file with an even 6.4 cm border, printed at four sizes:
Print size | Shape | Border left and right | Border top and bottom |
100×140 cm | 5:7 | 6.4 cm | 6.6 cm |
70×100 cm | 7:10 | 3.9 cm | 4.7 cm |
21×29.7 cm (A4) | A series | 1.3 cm | 1.4 cm |
30×40 cm | 3:4 | 1.9 cm | 1.0 cm |
Moving the crop box does not fix this. The crop is already centred, so each pair of edges is even with itself. The two pairs are simply not even with each other.
If you want an even border at every size, build one product per shape and give each product a file drawn at that shape. Fine art paper sizes fall into these shapes:
5:7: 50×70 cm, 100×140 cm
7:10: 70×100 cm
A series: A6, A5, A4, A3, A2, A1
3:4: 30×40 cm
5:4: 40×50 cm
2:3: 8×12″, 24×36″
1:1: 20×20 cm, 40×40 cm, 50×50 cm, 70×70 cm, 100×100 cm
A passepartout is not a substitute for a border you designed yourself. The mat window is a whole size step down, so its border is much wider than a designed margin, and on most sizes the mat changes the shape as well. See How does a passepartout affect image sizing and cropping?