GPSR compliance
The General Product Safety Regulation (GPSR) is a new law from the European Union that will apply to all consumer products sold in the EU and Northern Ireland starting December 13, 2024.
It sets clear standards to make sure products on the market are safe for customers. Unlike older rules, GPSR applies everywhere products are sold—whether through online shops, marketplaces, or physical stores.
For artists and shop owners, it’s important to understand what this change means and how to stay compliant.
Why GPSR matters
Keeping customers safe
The main goal of GPSR is to protect consumers from unsafe or misleading products. When your listings meet the requirements, you show your buyers that they can trust your store.
Staying compliant
If you sell to EU or Northern Ireland customers, following GPSR is not optional. Ignoring it can lead to:
- Financial penalties
- Removal of listings from platforms like Etsy or Amazon
- Recalls or even bans on selling products in certain regions
Compliance means fewer risks and a smoother business operation.
Access to the EU market
The EU is one of the biggest markets for online sellers. Being compliant keeps your access open, avoids unnecessary obstacles, and ensures your revenue flow isn’t interrupted.
Why the regulation was introduced
Consumer protection – stronger safeguards against unsafe products.
Unified rules – one clear framework instead of different national laws.
Modern challenges – updated standards that cover new technologies and business models.
What you’ll need to do
To follow GPSR requirements, sellers should:
Update product information
- Show business details, including an EU-based contact address
- Add identification info, country of origin, safety instructions, and warnings where relevant
- Make sure buyers know about the standard two-year EU warranty
Review risks
Document possible safety issues with your products and be ready to show proof of your assessments if asked.
Enable traceability
Products must be clearly labeled, and you need to keep records of where they come from and who supplied them.
Monitor and report issues
Have a process in place to log and report incidents to authorities if safety concerns appear.
Be prepared for recalls
If something goes wrong, you’ll need a clear plan to inform buyers, collect items, and refund or replace them.
How Printumo helps
At Printumo, we make compliance easier:
Products include safety details – All items already include the necessary compliance information.
Up-to-date product info – Regular updates help your listings stay compliant.
Safe, professional production – All products meet strict standards, reducing safety risks.
This means you can keep focusing on your art and sales, while we handle the technical side of compliance.
Final thoughts
GPSR isn’t just a new rule to follow—it’s an opportunity to show customers that your store is trustworthy and professional. By getting compliant, you protect your buyers, your brand, and your long-term business.
With Printumo as your production partner, you can be confident that the products you sell are already designed with these requirements in mind.