What is a Pixel?

A Pixel is a small piece of code that you add to your website. It helps you track what visitors do on your site, like:

• Viewing a product.
• Adding something to their cart.
• Completing a purchase.

The Pixel sends this information back to the social media platform you’re advertising on. This helps you:

• Show better ads: You can target people based on their activity. For example, you can show an ad for a product someone viewed but didn’t buy.
• Measure your results: You’ll know how many purchases came directly from your ads.
• Optimize your campaigns: Social media platforms use the data from the Pixel to show your ads to people who are more likely to take action.

Why is a Pixel important?

Imagine running ads without knowing what’s working and what’s not. That’s like throwing darts in the dark. A Pixel gives you the insights you need to:

• Spend your advertising budget wisely.
• Reach the right audience at the right time.
• Grow your business with more effective campaigns.

For example:

• If someone visits your store but doesn’t buy, the Pixel can help you show them a reminder ad.
• If someone buys a product, the Pixel can stop showing ads for that product and show them complementary items instead.

Creating and setting up a Pixel depends on the platform you’re advertising on, but most platforms make it simple. Once your Pixel is live, it will start collecting data about your website visitors.