A discount takes a percentage off the prices in your Printumo Shop. You can run it as a sale, where the reduced price shows on your storefront right away, or as a code that customers type in at checkout. Here is how to set one up.
Step 1: Open your Discounts tab
From your Printumo dashboard, open your Printumo Shop and click the "Discounts" tab.
Click "New discount".
Step 2: Choose a sale or a discount code
Every discount takes a percentage off your prices. What you choose here decides how your customers get it.
Give the discount a "Name", for example Summer sale. Only you see this: it is how the discount is listed here and on your orders, so your internal campaign names never reach your customers.
Under "Discount type", choose "Sale" to apply it automatically for everyone. Your shop then shows the old price crossed out next to the new one.
Or choose "Discount code" if you want customers to type a code at checkout. Prices on your shop stay as they are, which is handy for newsletters, influencers and one-off campaigns.
For a code, fill in "Code" with what your customers will type, for example SUMMER20. It needs at least 4 letters, numbers, dashes or underscores. Codes are saved in capitals, and customers can type them in any case.
Step 3: Set the percentage and choose the products
You decide how much comes off and what it applies to.
Enter a "Percentage off" between 1% and 90%.
Under "Applies to", choose "All products in my shop" to reduce your whole catalogue.
Or choose "Selected products" and tick the ones you want under "Products in this discount".
Products you add to your shop later are not included automatically. Edit the discount and tick them when you want them covered too.
Step 4: Decide when it runs
Leave the dates empty and the discount simply runs until you switch it off. Fill them in to plan a sale in advance and have it stop on its own.
Set "Starts (optional)" if the discount should begin at a certain moment rather than straight away.
Set "Ends (optional)" if it should stop by itself. The end has to be after the start.
Times are in UTC, not your local time. If you are two hours ahead of UTC, an end time of 22:00 finishes at midnight where you are.
Leave "Switched on" ticked so the discount can run. Untick it to keep it saved but paused.
Step 5: Save and check the status
Click "Save discount" to finish. Your discount then appears in the list with its value, when it runs, and one of four statuses.
"Active": running right now, your customers are getting it.
"Scheduled": saved and switched on, but the start time has not arrived yet.
"Expired": the end time has passed. It stays in your list, so you can reuse it later by changing the dates.
"Off": "Switched on" is unticked, so nothing is reduced.
What your customers see
A sale changes prices everywhere on your storefront: the reduced price is shown with the old one crossed out, and a "Save 20%" badge appears on the product. A discount code changes nothing on your shop pages, and instead your customers find a "Discount" field at checkout where they type the code and click "Apply". In the basket and at checkout, a sale is only ever labelled "Sale · -20%" and a code is shown by the code itself, so the name you gave the discount stays private to you.
Discounts never stack
A customer only ever gets one discount per product: the biggest one that covers it. If a print is already in a 10% sale and the customer enters a 30% code, they pay 30% less, not 40%. Only one code can be used per order, and entering a new one replaces the previous one. Different products in the same basket can still each get their own best discount.
What a discount costs you
A discount comes out of your own margin. What Printumo charges you for printing and shipping is exactly the same as it would be at full price, so 30% off a 50 EUR print means 15 EUR less for you, with no change to your costs. Two details are worth knowing: shipping is never reduced, only your product prices are, and VAT or sales tax is worked out on the discounted price so your customer's total matches what they were quoted. Once an order comes in, the discount is shown on your "Orders" tab underneath the order amount, along with how much the customer saved.
Editing, pausing and removing a discount
Click "Edit" on any discount to change it, and your change takes effect immediately. To pause one without losing it, untick "Switched on" and save: prices go back to normal and the status becomes "Off". "Remove" deletes it for good and prices return to normal straight away. Orders that were already placed keep the discount they were given, so your records stay accurate.