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Rename your Printumo Shop

Learn how to change your Printumo Shop name and URL. Old links automatically redirect to your new shop address.

You can change your Printumo Shop name at any time from your shop settings. When you rename your shop, your public URL updates automatically, and any existing links to your old URL will continue to work — they redirect visitors to your new address.

How to rename your shop

  1. Go to your Printumo Shop dashboard

  2. Open Settings and select the Shop Information tab

  3. Scroll to the Change Shop Name section

  4. Type your new shop name in the Shop Name field

    • A preview of your new URL will appear below the input as you type

  5. Click Update Name to save

Your shop name and URL will update immediately.

What changes when you rename

  • Your shop URL — your public storefront address changes to printumo.com/shop/your-new-name

  • Your Stripe business profile — the storefront URL shown in your Stripe account is updated automatically

  • Your Stripe statement descriptor — if you were using the default descriptor (based on your shop name), it updates to match the new name

What stays the same

  • All your products, orders, and settings remain unchanged

  • Customers who already have your old link are automatically redirected to the new URL — no broken links

  • Any custom domain you have connected continues to work as before

Shop name requirements

  • Must be at least 5 characters long

  • Can only contain letters and spaces (no numbers or special characters)

  • Must be unique across all Printumo Shops

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