The EU General Product Safety Regulation (GPSR) requires listings sold to EU customers to show who the manufacturer is, an EU Responsible Person, and basic safety information. Printumo adds this to your products automatically. This article explains what is added and the few settings you need to complete.
Who is the manufacturer?
Under the GPSR you are the manufacturer, because you sell the products under your own shop name. Printumo is your print partner, not the manufacturer. Your manufacturer details (name and address) come from the billing address on your Printumo account.
What Printumo adds to your listings
When you publish or edit a product, Printumo automatically adds a product safety section to the listing description on Shopify and Etsy. It includes:
Manufacturer: your business name, address and public contact email.
EU Responsible Person: Printumo ApS, if you have appointed us (see below).
Safety information: standard wall-art safety wording.
On Shopify, Printumo also sets the customs commodity (HS) code 4911 91 00 on each product variant, so your customs information is complete.
Step 1: Add your billing address
Your billing address provides the manufacturer name and address required on EU listings, so it must be completed before you can publish to Shopify or Etsy.
Go to Billing in your Printumo account.
Fill in your billing address, including your company name and country.
Step 2: Set a public contact email
The GPSR asks for a contact your customers can reach. Printumo only ever publishes an email you choose here, never your account login email.
On the Billing page, find the EU product safety (GPSR) section.
Enter an address in Public contact email and click "Save".
Step 3: Appoint Printumo as your EU Responsible Person
If you are based outside the EU, or do not have your own EU representative, you need an EU Responsible Person. Printumo can act as yours.
In the EU product safety (GPSR) section on the Billing page, click "Appoint Printumo as Responsible Person".
Printumo ApS now appears as your EU Responsible Person on your listings. You can undo this at any time with "Remove Printumo as Responsible Person".
Etsy: set your Responsible Person in Etsy too
Etsy does not let apps fill in the manufacturer and Responsible Person fields for you, so you need to set them once in Etsy. This applies to all your EU-facing Etsy listings.
In Etsy, go to Shop Manager, then Settings, then Regulatory compliance.
Set your manufacturer information and your Responsible Person. If you have appointed Printumo, the exact details to paste are shown on your Printumo Stores page in the Etsy settings.
What this looks like on your listings
The product safety section appears at the end of your listing description. It is added when you publish a new product or edit an existing one, so it reaches your listings on their next sync.