Printumo only handles the tax between you and Printumo. When one of your customers buys a product, you are the seller: collecting any VAT or sales tax on that sale, and reporting it to your tax authority, is your responsibility. This article explains how tax collection works on each sales channel and when you may need to register.
How Each Sales Channel Handles Tax
Shopify: Shopify calculates and collects tax at checkout based on your store's settings under "Settings" > "Taxes and duties". You need to tell Shopify where you are registered to collect tax.
Etsy: as a marketplace, Etsy automatically calculates, collects and remits sales tax or VAT for orders shipped to many jurisdictions (for example most US states). For sales Etsy does not cover, tax remains your responsibility. Check Etsy's tax help pages for current coverage.
WooCommerce and Wix: you configure tax rates yourself in your store's tax settings, either manually or with an automated tax service.
Printumo Shop: your shop uses Stripe Tax on your own Stripe account to calculate and collect tax at checkout, once you have activated your tax registrations in Stripe. You also choose whether your prices include tax or have it added at checkout (see the next section). Filing and remitting remain your responsibility. Read more in What am I responsible for as a Printumo Shop seller?
Printumo Shop: Prices With or Without Tax
In Europe, the UK and Australia, shoppers expect the price they see to include tax, and consumer law there usually requires it. In the US and Canada, prices are normally shown before tax, and sales tax is added at checkout. Your Printumo Shop can work either way.
In the left menu, click "Printumo shop", then open the "Settings" tab.
In the "Payments" section, find the "Prices and tax" row.
Click "Include tax in my prices" or "Add tax at checkout".
Tax included: your customer pays exactly the price they see. When you collect tax, it comes out of your price, and out of the shipping price too, so you keep less on each sale than you would with the same price before tax. Your storefront shows "Tax included" under each price.
Tax added at checkout: tax is added on top of your prices and the shipping price when your customer checks out. Your storefront shows "Tax added at checkout" under each price.
New shops include tax, except for sellers in the US and Canada. If your shop was already collecting tax before 28 September 2026, it still adds tax at checkout until you change it, and your Settings page tells you when prices in your country usually include tax. If you switch, consider raising your prices so your margin stays the same.
If you have no tax registration in Stripe, your shop collects no tax either way. The setting then only changes what your storefront says under each price.
When You May Need To Register for VAT
European Union: if your sales to consumers in other EU countries exceed EUR 10,000 per year, you generally need to charge the customer's local VAT rate, either by registering in each country or through the EU's One-Stop Shop (OSS) scheme.
United Kingdom: selling to UK customers can require registration with HMRC, particularly once you pass the UK VAT registration threshold.
United States: there is no VAT, but individual states apply sales tax with their own registration rules. Marketplaces such as Etsy usually collect this for you; for your own storefront, check where you have a tax obligation (nexus).
Thresholds and rules change regularly, so check with your local tax authority or an accountant to confirm what applies to you.
Set Your Prices With Tax in Mind
Printumo's product and shipping prices exclude VAT. Depending on your VAT status, tax may be added when Printumo charges you for an order (see Why was tax charged on my Printumo order?), and you may also need to charge VAT to your customers as part of your retail price. Factor both in when you set your margins.
Printumo is not a financial or tax advisor. This article is a general overview: for questions about your specific situation, please consult an accountant.