Printumo only handles the tax between you and Printumo. When one of your customers buys a product, you are the seller: collecting any VAT or sales tax on that sale, and reporting it to your tax authority, is your responsibility. This article explains how tax collection works on each sales channel and when you may need to register.
How Each Sales Channel Handles Tax
Shopify: Shopify calculates and collects tax at checkout based on your store's settings under "Settings" > "Taxes and duties". You need to tell Shopify where you are registered to collect tax.
Etsy: as a marketplace, Etsy automatically calculates, collects and remits sales tax or VAT for orders shipped to many jurisdictions (for example most US states). For sales Etsy does not cover, tax remains your responsibility. Check Etsy's tax help pages for current coverage.
WooCommerce and Wix: you configure tax rates yourself in your store's tax settings, either manually or with an automated tax service.
Printumo Shop: your shop uses Stripe Tax on your own Stripe account to calculate and collect tax at checkout, once you have activated your tax registrations in Stripe. Filing and remitting remain your responsibility. Read more in What am I responsible for as a Printumo Shop seller?
When You May Need To Register for VAT
European Union: if your sales to consumers in other EU countries exceed EUR 10,000 per year, you generally need to charge the customer's local VAT rate, either by registering in each country or through the EU's One-Stop Shop (OSS) scheme.
United Kingdom: selling to UK customers can require registration with HMRC, particularly once you pass the UK VAT registration threshold.
United States: there is no VAT, but individual states apply sales tax with their own registration rules. Marketplaces such as Etsy usually collect this for you; for your own storefront, check where you have a tax obligation (nexus).
Thresholds and rules change regularly, so check with your local tax authority or an accountant to confirm what applies to you.
Set Your Prices With Tax in Mind
Printumo's product and shipping prices exclude VAT. Depending on your VAT status, tax may be added when Printumo charges you for an order (see Why was tax charged on my Printumo order?), and you may also need to charge VAT to your customers as part of your retail price. Factor both in when you set your margins.
Printumo is not a financial or tax advisor. This article is a general overview: for questions about your specific situation, please consult an accountant.